Traditional SEO is changing fast. Learn how to optimise for AI-driven search surfaces like ChatGPT, Gemini, and Google AI Overviews.
The search engine landscape has shifted dramatically. AI-generated summaries now appear above traditional blue links, meaning businesses need to think beyond keywords.
GEO: Generative Engine Optimisation
GEO focuses on making your content the source that AI engines cite. This means structured data, authoritative writing, and clear factual claims.
What Still Matters
- Page speed and Core Web Vitals
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)
- Structured metadata and schema.org markup
- High-quality, original content with clear answers
Your Action Plan
Audit your existing content for factual accuracy, add FAQ schema, ensure your Google Business Profile is complete, and start building topic clusters around your core services.