E-commerce is the most popular e-commerce model, with several businesses relying on the strategy to increase purchases and reach out to a large crowd. So, if you are planning to become an online retailer, the first thing you should do is build an e-commerce website. Search out a trusted e-commerce website design company in Singapore that can help you build an e-commerce website tailored to your business requirements.
However, when designing a website, there are a few dos and don’ts you need to keep in mind to make it more appealing to your audience. Let’s delve into it:
Do’s
Enhance the mobile-friendly experience
When looking for an e-commerce web development company in Singapore, make sure they focus on the mobile-friendliness of your website. Nowadays, the number of people shopping on their smartphones has vastly increased. Therefore, make sure your website is finely tuned to provide a seamless display on various types of mobile screens.
Make navigation smoother.
Making a lasting impression is essential for every e-commerce website. Hence, it’s critical to maintain straightforward, user-friendly navigation that helps users find what they are looking for. Visitors stop by your website only for a few seconds, so it’s essential to have well-structured product categories and page menus to increase your conversion rates.
Regularly perform quality checks.
Keep your e-commerce website up to date by hiring a professional website design company in Singapore. You may have uploaded product descriptions months ago, but the relevancy might have decreased, which calls for optimisation.
Relevant product recommendations
Products are what boost sales. So, personalised product recommendations tailored to the individual consumer’s preferences are even more effective. However, it’s essential to understand your user behaviour for better recommendations. Discuss with your e-commerce web development company setting up analytics tools for your website.
Don’ts
Overlook the “About” section.
A comprehensive “About” section not only informs visitors about your eCommerce products and services but also showcases your values, vision, and commitment to customers and teammates. So, keep your section updated with quality content.
Too many pop-ups
Excessive pop-ups spoil the browsing experience and irritate visitors. So, even if you want to add pop-ups, make sure to limit them or strategically position them to avoid interfering with the user’s journey. Seek assistance from an expert e-commerce website design company in Singapore for better assistance.
Cluttered Design
A cluttered design with too many elements can overwhelm your website. Most users look for a website that has short yet informative content, catchy designs, and smart navigation. So, focus on your core selling points, top products, and customer testimonials with minimal yet trendy page designs.
Neglecting website speed and responsiveness
In today’s lightning-fast digital landscape, where consumers have countless choices, there’s no room for websites with low speed and poor performance. Conduct routine checkups to find what’s making your website slow, be it images, plugins, or cached data, to make it faster and more user-friendly.
Mxgsoft Pte Ltd. is the best e-commerce web development company in Singapore, helping businesses build websites that reflect their brands and boost sales. For more information, schedule a free consultation today!